Thirteen private loft apartments form a key part of the firms’ reimagining of the Trenchard House site just off Broadwick Street. The mixed-use scheme is delivering 65 affordable homes, ground floor retail and restaurant space, and Soho 13, the high-end element on the upper three floors.
A&Q Architects has provided the vision and promises that all thirteen luxury units up top will be unique in some way, although they’ll all have outside space and “lofty interior architecture that reflects the area’s commercial heritage”. Each comes with access to a 24 hour concierge, an underground parking space and membership to a local car club, but the developers are keen to point out that there’s 56 Michelin guide restaurants within walking distance of the building.
Sophie Ashby of Studio Ashby has designed the show unit, using a colour palette “inspired by some of the British Abstract figurative artists”, and the interior spec involves French limestone and solid wood floors. Prices are kicking off at £2.95m.
Gary Patrick, Regional Sales Director, Barratt London: “Soho is one of London’s best loved neighbourhoods with a heritage that is very close to many people’s hearts. We are proud to have been given the chance to create a collection of apartments that reflect the eclectic nature of the area. With each home offering something unique and different, we hope they will appeal to buyers that want to immerse themselves in Soho.”